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McD’s: serving mediocrity to millions

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Note: This critique excludes French fries.

Ok, I’ve had this on my chest for quite some time, so forgive the lack of sources, thoughtful analysis or coherent structure.

Am I the only one of the apparent 47 million served on planet Earth each day who thinks McDonald’s should just get out of the burger business altogether and try something new.

Maybe tacos or pizza.

But seriously, McD’s burgers are lifeless, tasteless, dry wastes of my time, energy and money. So, in the absence of a Hardees within throwing distance, nay, driving distance, I decided to try one of McD’s new and heralded Angus burgers today. News flash: It’s as dry and forgettable as their other offerings, and frankly, I think the Whopper, at a cheaper price, is bigger and more satisfying. Meanwhile, Hardees’ thick burgers put McD’s Angus burgers to shame. To review, if it’s fast food we’re talking about — a lowly brand of burger, I know — Hardees pwns McD’s shotty attempt at a culinary retort.

As I was choking down this non-juicy thing (I had already doused it with hefty doses of salt, pepper and mayonnaise to try to help it out a little), I was amazed, in mid-chew, by the “Savor the Flavor” bit of rhetoric on the takeout bag. Savor what? The dried-out bun, the government cheese or the tasteless beef? It goes without saying, then, that places like Wendy’s, Burger King and hell, even Checkers, also pwn McD’s in the $1-menu category of burger. The former three actually have some semblance of taste. Burger King’s dollar burger actually tastes grilled. Checkers cheap burgers are at least savory and heartily seasoned.

So, the morale of this crudely constructed thesis? If I’m going to die because some crackpot doctor screwed up on my cholesterol-induced triple bypass heart surgery, I would rather The King woo me to the operating room.

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Written by Jeremy

April 23rd, 2010 at 11:06 pm

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